MATRADE Annual Report 2020 78 PURPOSE 2 DIGITALISING EXPORTS MATRADE is focused in driving cross border electronic commerce (eCommerce) to ensure Malaysia's exports remain competitive. MATRADE has undertaken various efforts and initiatives to achieve this goal, namely through regional cooperation, cooperation between ministries and government agencies as well as collaboration with industry players. The COVID-19 pandemic has steered the business community to explore new strategies to interact with customers and simplify transaction processes. The business community has responded by expanding the use of eCommerce as an increasingly relevant and effective strategy. Following this, MATRADE intensified efforts to promote the adoption of eCommerce among the business community as well as strengthen network linkages within the eCommerce ecosystem at the domestic and international levels to enhance global market access.
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