MATRADE OVERVIEW MATRADE Annual Report 2020 About MATRADE Malaysia External Trade Development Corporation (MATRADE) is a national trade promotion agency under the purview of the Ministry of International Trade and Industry (MITI), responsible for positioning Malaysia as a globally competitive trading nation. MATRADE was established under the Akta Perbadanan Pembangunan Perdagangan Luar Malaysia 1992, where its main mission is to promote Malaysian enterprises to the interntional market. Function MATRADE is tasked to develop external trade with focus towards the export of products and services. This ensures that Malaysian companies competing at an international level remain resilient and uphold with pride the Made in Malaysia for the World slogan. Towards this, MATRADE outlines and plans marketing strategies through training, coaching and advisory services to Malaysian companies. Through its vast international network, MATRADE provides market intelligence and current information to assist companies in exploring the global market. MATRADE enhances its export promotional activities for Malaysian products and services while carrying out business matching sessions between Malaysian and foreign buyers. This in turn contributes towards the prosperity and well-being of the Malaysian economy. Global Reach MATRADE continues to find new and innovative avenues to guide and support exporters on the global frontier with the operation of 46 trade offices located in commercial cities globally alongside its regional branches in Pulau Pinang, Terengganu, Johor, Sabah and Sarawak. Internal Resources MATRADE believes its employees are the backbone of the organisation and is committed towards improving organisational performance through accelerating intellectual development and strengthening leadership qualities. MATRADE focuses on providing training and developing mentorship programmes as well as cultivating workplaceoriented learning. Through a strong corporate culture, MATRADE is committed towards providing opportunities for every employee to excel in their performance.
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