MATRADE’S Focus MATRADE focuses on the implementation and delivery of four core services, namely: Exporters Development MATRADE assists and enhances the capabilities of Malaysian companies in expanding their businesses internationally. It provides training to Malaysian companies, especially small and medium enterprises (SMEs) by organising seminars and workshops as well as implements exporters development programmes to prepare companies in exploring export opportunities. This involves business training, upskilling, networking, international exposure, leadership and entrepreneurship, which enable companies to become more resilient and sustainable at international level. Driving Export MATRADE facilitates Malaysian companies to penetrate the international market through participation in international trade fairs (ITF), export acceleration missions (EAM), international sourcing programmes (INSP) and trade and investment missions (TIM). As the national trade promotion agency, MATRADE undertakes the role of being the reference centre for enquiries and visits from foreign buyers, besides organising business matching sessions with Malaysian companies. Trade and Market Information MATRADE provides market intelligence that includes up-to-date information on changing market trends, customer expectations, disruption to global supply chain and non-tariff barriers. The market intelligence in the form of various reports and international trade publications such as Market Alert (MA), Product Market Study (PMS), Trade Lead, MATRADE Insight (MI) and Exclusive from Malaysia (EFM) magazine are disseminated and easily accessible by companies. In addition, MATRADE provides online access to information via its Business Information Centre (BIC). Advice & Support Services MATRADE offers trade advisory and support required by Malaysian companies to explore foreign markets. This includes information related to export procedures and market information as well as products and services which are high in demand abroad. These trade advisory and support services are also provided during outreach programmes through information counters at international conferences and exhibitions in Malaysia. Our Purpose The eight main purposes of MATRADE as the national trade agency are summarised as follows: 1. Facilitating market access through various trade promotion programmes such as ITF, EAM, INSP and business matching sessions. 2. Digitalising exports to encourage the use of eCommerce platforms to expand the country's exports through online trade. 3. Providing market intelligence for Malaysian companies to monitor and explore export markets. 4. Enhancing the national export plan with MATRADE's role as catalyst to increase the country's exports. 5. Building export readiness to prepare Malaysian companies to explore the export market through exporters development programmes. 6. Expanding the exporters community by offering trade advisory and support services. 7. Providing specific support to strengthen the competitiveness of Malaysian companies and increase export promotion activities. 8. Empowering brand Malaysia through various initiatives and channels, enabling exporters to benefit from it. Spurring Exports In The New Norm MATRADE Overview
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