Spurring Exports In The New Norm MATRADE Core Purpose 83 01 02 03 04 05 PURPOSE 3 PROVIDING MARKET INTELLIGENCE MATRADE’s network of 46 overseas offices acts as trade advisors to consult with importers and industry players as well as provide market intelligence which is distributed to exporters through reports as well as product and market studies in the form of Market Alerts (MA), Product Market Studies (PMS) and Trade Leads which can be accessed through the MyExport application. MATRADE also provides various publications including MATRADE Insight (MI), which channels market intelligence, and the Exclusive from Malaysia (EFM) magazine, to promote Malaysian companies in the international market. MATRADE’s Business Information Centre (BIC) also subscribes to other commercial intelligence that can be accessed online. MATRADE assists Malaysian companies by monitoring development in business opportunities in overseas markets. Market intelligence is an important factor for companies intending to explore export markets. Through market intelligence, important information such as technological developments, customer expectations, global supply chain disruptions and non-tariff barriers can be obtained. This information is useful for companies to formulate their export strategies to international markets.
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