MATRADE Annual Report 2020 110 Kuala Lumpur International Aerospace Business Convention (KLIABC) is an iconic exhibition that connects Malaysian companies in the aerospace sector with potential companies from around the world. It is a significant event to increase participation of Malaysian aerospace players in the global supply chain. Introduced in 2015, KLIABC is one of MATRADE's initiatives to enhance Brand Malaysia in the global aerospace sector. It is organised bi-annually in collaboration with Malaysian Aerospace Industry Association (MAIA) and Advance Business Events (ABE) France, Europe's leading aerospace industry convention organiser. To reduce the risk of COVID-19 transmission, MATRADE converted the fourth edition of KLIABC 2020 to Digital KLIABC 2020 which took place from 17 November 2020 – 16 February 2021. It was a virtual aerospace exhibition that included webinars, virtual exhibitions and online business matching sessions. Through KLIABC, visitors gained extensive knowledge on the latest in technological directions in an effort to develop new business opportunities in the sector. As the first virtual aerospace exhibition in Malaysia, Digital KLIABC 2020 was successful in attracting participation of world leading aerospace companies such as Airbus Group, Rolls Royce, Boeing, Safran Engine, Ruag Aviation, GIFAS (French Aerospace Industries Association), Embraer, Thales, Pratt & Whitney and Lufthansa Technik. KUALA LUMPUR INTERNATIONAL AEROSPACE BUSINESS CONVENTION (KLIABC) A total of 2,626 business matching sessions were organised during the initial four days with the participation of 163 organisations from 25 countries. This included corporate leaders seeking partners in the areas of parts and component manufacturing, engineering and design services, maintenance, repair and overhaul (MRO) as well as systems integration and maintenance. KLIABC virtual seminar room MATRADE virtual showroom at KLIABC
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