MATRADE Annual Report 2020 106 PURPOSE 8 EMPOWERING BRAND MALAYSIA MATRADE aims to strengthen brand Malaysia where exporters can benefit from promotional activities of products and services to the global market. These promotions can be implemented through the use of facilities and exhibition spaces namely Malaysia Export Exhibition Centre (MEEC), as well as organising the #MyAPEC 2020 Exhibition and participation in CAEXPO 2020.
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