Spurring Exports In The New Norm MATRADE Organisation 17 01 02 03 04 05 Continuity of Service Excellence As economies around the world begin to thread carefully forward, the inclination towards inventive measures and discovering new streamlines for business and trade are quickly gaining ground. As this trend begins to gain more momentum, trade activities are beginning to build on a new framework. MATRADE’s adaptive stance towards change to technology and digital processes in conducting our operations conforms to this new norm. It has pushed local businesses into becoming more effective and to stay connected to the global marketplace. The business community has benefited from this and thus it will remain our mainstay for years to come. In 2021, the COVID-19 pandemic is expected to continue shaping global trade, and at the same time influence Malaysia's external trade performance. Nevertheless, MATRADE will continue to carry out our mandate by enhancing various initiatives in consideration of travel restrictions enforced by governments around the world. MATRADE will leverage on its network of 46 overseas offices in connecting Malaysian companies with importers through digital channels. Programmes such as eBizMatch, virtual exhibitions, webinars and eTrade will continue to be at the forefront of trade promotions, in addition to on-going initiatives relating to the dissemination of market intelligence through MyExport, EFM and MATRADE’s Insight. MESSAGE OF INCOMING CHIEF EXECUTIVE OFFICER Moving forward, the sustainability agenda is another initiative that MATRADE will continue to champion. Sustainability is a trending topic that continues making headlines across the globe, particularly among exporters as other countries are starting to prioritise this agenda in trade regulations and compliance. At MATRADE, we have long recognised the importance of sustainability, because it will preserve the environment as well as enhance exporters competitiveness to ensure continuity of their businesses. MATRADE has always remained poised in addressing challenges as the tides change. We have proven time and again our ability to navigate aptly in demanding conditions. The experience to treasure in 2020 is our propensity to adapt promptly and focus our efforts in paving our way forward. We will continue delivering the expectations of the nation particularly that of the local trade community. Rain or shine, the show must go on. MOHD MUSTAFA ABDUL AZIZ Chief Executive Officer MATRADE (from 25 December 2020)
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