Annual Report 2020

MATRADE Annual Report 2020 114 Maxvic Sdn Bhd (Maxvic) is a pioneer in advanced water heater technology and is a well known manufacturer of instant water heaters with ISO 9001: 2002 certification. Maxvic Sdn Bhd In terms of sales, the company is among top OEM/ODM manufacturers in Malaysia. Its customers not only consist of well known local brands but also leading brands in Southeast Asia. Maxvic aims to supply its products to a wider international market. MATRADE has assisted Maxvic to participate in overseas exhibitions for opportunities to explore new markets for its products and services. SARLAZ Design Enterprise (SARLAZ) is a modern fashion brand that offers customers contemporary fashion through handmade accessories that are inspired by nature. SARLAZ’s competitive edge lies in its versatility and innovation, with creative and unique original design products symbolising SARLAZ Design Enterprise Malaysia's plural society. SARLAZ aspires to transform the way women wear their accessories by making them a lifestyle choice and not merely decoration. In positioning SARLAZ at the international level, MATRADE coordinated an EAM in conjunction with Pure London, the world's leading fashion trade show. SARLAZ’s participation allowed the company to participate in trade meetings with fashion buyers and enabled them to explore the United Kingdom market. SKS Food Industries (M) Sdn Bhd (SKS Food) was established in 1978 and is a popular manufacturer of coconut based biscuits, popcorns and potato chips. Inclined towards quality, the company has gained international certifications such as ISO 22000, HACCP and HALAL which ensures all products meet international food safety standards. SKS Food Industries (M) Sdn Bhd SKS Food is active in fulfilling its corporate social responsibility by supporting and assisting underprivileged families in Malaysia, regardless of race, religion, age and gender. It believes that the diversity of Malaysians adds strength and excellence to the country. By participating in international trade fairs such as Anuga Food, SIAL Paris, Gulfood, MIHAS and international sourcing programmes organised by MATRADE, SKS Food successfully exports products to Europe, Middle East and the Asian region. Its export market accounts for 70% of the company's total sales which is expected to grow further. Since its inception in 2004, SF Furniture Sdn Bhd (SF Furniture) has grown consistently to become a trusted furniture manufacturer and exporter to meet today's market demands. SF Furniture Sdn Bhd As a wholesaler and manufacturer of furniture, all SF Furniture products undergo stringent internal quality control processes in terms of manufacturing, design, packaging and delivery to ensure only the best items are delivered to customers. MATRADE helps the company to penetrate new markets through cost and resource sharing, thereby enhancing and strengthening the company's capabilities and position in international markets.

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