MATRADE Annual Report 2020 10 MATRADE assists Malaysian companies develop and expand their reach in the international market. This is achieved by initiating outreach programmes which include training and advisory services. Additionally, MATRADE disseminates market information and intelligence as well as organises export promotion activities for Malaysian companies. Through these efforts, MATRADE helps expand market access and raises the profile of Malaysian companies internationally. Following the COVID-19 pandemic, MATRADE took the initiative to continue promoting exports by transforming ongoing programmes with the use of digital platforms. Existing programmes were adapted towards digital technology to overcome the constraints of travel restrictions and border closures. These efforts enabled MATRADE to fulfill its mandate to drive exports and make Malaysia a competitive trading nation on the international stage in the new normal. Global (Thinking & Approach) • Global mindset; • Prioritising stakeholders; • Creating extensive global networks; • Global inclusiveness in trade; • Global strategic thinking; and • Embracing diversity. Respect (People, Proses and Planet) • Love for the nation and planet; • Ability to listen, understand and without prejudice; • Celebrate success, shared responsibilities; • Value teamwork; and • Prioritising customer. Agile (Skilled & Adaptable) • Lifelong learning; • Innovate for growth; • Leading change with vigor; • Possess agile thinking and attitude; • Anticipate and respond well to uncertainties; • Acknowledge and adopt continuous improvement; • Competent and knowledgeable; • Skills to articulate ideas; and • Ability to multitask. BACKGROUND CORE CORPORATE VALUES - G.R.A.C.E Creative (Innovative & Original Thinking) • Dare to be different; • Proactive and progressive thinking; • Unlock game-changing innovation; • Open to new ideas and suggestions; and • Interests to explore new things. Ethical (Strong Moral Values) • Fair, trustworthy and transparent; • Authentic and consistent in words and deeds; • Professional, committed and disciplined in execution; • Lead by example and accountable in all actions; • Courteous, cooperative, tolerant and firm; and • Honest and humble. Mission Promoting Malaysia’s enterprises to the international market. Vision Positioning Malaysia as a globally competitive trade nation.
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